CONFIDENCE ONLINE AS THE REAL YOU.
Hi, I’m Holly, Holistic Brand Strategist and Content Coach.
I am here to help you build a brand that creates impact through expert content and connects you to your ideal people, by being the real you.
(Spoiler alert: you don’t need to become a social media star to do it.)
it's our TIME TO SHINE.
Design
PRESENCE
Browse the shop and choose from our theme designs the one that best fits your needs
BRAND
MESSAGING
Browse the shop and choose from our theme designs the one that best fits your needs
Random things about me
(fun facts in pictures)
Nature
MY MEDICINE
MISC.
PROUD MOMENTS
Humour
GIFS GIVE ME LIFE
Nutrition
FOOD IS MAGIC
Traits
PERSONALITY TYPE
My pet
MY FUR BABY, NALA
Hobbies
I LIKE TRAINING
Travel
I WANT MORE!
The bigger story...
I have 26 letters in my name. Yep. That’s the whole damn alphabet. I’ve shortened it so it’s easier for most folks to remember (you’re welcome) but let’s just say, it’s complicated.
And, so am I, like most human beings. I think of my personality as a margarita mix of ‘gentle-earth-mama-empath’ blended with ‘baddy-boss’, topped with a ‘quirky tech-nerd’, cherry top.
I would bet you’re an equal mix of contrasting qualities too, and maybe you’ve wondered how exactly to put yourself ‘out there’ or how much of ‘you’ should be part of your business as someone working online.
With so many experts representing lifestyles and images that frankly belong inside Vogue… it can be intimidating to show up and be… you. Almost everyone suffers with self-doubt when they are getting started.
Will people respond? Will it be silent? Am I good enough to (fill in the blank)?
Believe me I get it. In fact I spent years feeling like I was an imposter not really sure of what made me ‘me’, despite having a very successful social media following and literally millions of people lapping up content on my popular beauty blog.
Yep. I originally started my career in the beauty and media industry… The most image-focused industry there is. Working in photography and makeup taught me all the tricks of how to transform someone and get them camera ready (AKA, looking perfect), even myself.
While I loved the creative side of makeup and the potential digital design afforded me… I knew it wasn’t what the real me was fit for.
In 2015, I left the beauty industry and even though it’s bittersweet to look back (oh, the mistakes I made…), it was the gateway to a whole new world that led me to where I am today.
Once I left beauty and film, I found my love for nutrition, healers and the inner workings of the body. I graduated in Holistic Nutrition in 2017.
To some it might seem strange that I went from the World of Glam to the ‘salt of the earth’ natural way of life. Seems a bit opposite, but to me, it really allowed me to see beauty in all spectrums. I believe there is so much beauty in the nature of what we are but also what we can become. As I gained professional experience, I learned that one of my skills is seeing the potential in others. And that’s exactly what I get to do when I help people discover their unique business identity and uncover their one-of-a-kind personal brand.
Working in the online space as a consultant for other small business owners, I’ve learned that figuring out your brand comes down to understanding and embracing the things that make you different, while also deeply understanding the identity of your ideal clients. I created The Reflection Method™ for my brand clients to do, just that. From there, you build systems into your business to deliver on the goods as your business grows (which is where my tech nerd, literally giggles with excitement).
In the last decade, I have worked with clients who work in the wellness space like nutritionists, birth workers and healers, to life coaches, artists and authors. I’ve been deeply rewarded by working with people who are here to change lives for the better, and enrich society. It’s also allowed me to hone my craft in email marketing, brand development, design, content creation and tech tools.
My goal is to help my clients feel more comfortable being visible in a way that feels like the real them, and do it in a sustainable way (without social media burnout and without faking it), so they can stop questioning whether or not they’re good enough to actually make money doing what they love… And more importantly, allow them to follow their path, to inspire others, change lives and make the impact they’re here to make.
Download my free Canva template to customize your own ‘Welcome Guide’ for your new clients, and get added to my mailing list where I send regular content tips to help you grow your business!